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Tag: PSYOPS

Jan. 1, 2023

Intermediate Objectives and Incremental Behavior Change: Relooking a Current Paradigm for DOD Foreign Influence Efforts

In operations around the world, the Department of Defense (DOD) relies upon a simplistic approach to influence foreign individuals and groups to achieve U.S. military objectives—suppress a current negative behavior while simultaneously eliciting a new positive behavior. Consequently, current Joint and Service doctrine addresses the shifting of a selected individual or group from an undesired behavior to what is frequently a polar opposite desired behavior. The failure to address the required intermediate steps between the opposing behaviors is a significant gap that particularly affects operational planning and assessment.